Ideas for a Smarter, Faster World

Every marketer today is scrambling to figure out his or her own stimulus package for brand growth. Unlike when everything was still in “growth mode” a year ago, today marketing, like every other aspect of business, is under a microscope. But, that may not be such a bad thing—as long as you’re willing to use that “marketing microscope” to look carefully at the opportunities that may be right under your nose (or at least hiding under some of the data that you either have already or to which you can get access fairly easily). The “4% Factor” is our handle for a different approach to growth that requires some strategic homework on the part of the marketer.

(Advertising Age Magazine recently published our white paper that talks about what we call the 4% Factor. We’d love to hear your take!  Click here to read the full article.)