Ideas for a Smarter, Faster World

Digital ideas to help you sustain attendance (and look smart in the process)

It’s been an unpleasant year for the tradeshow marketer. No one is traveling (ouch) and attendance levels have dwindled as a result. Nice knowin’ ya, Vegas boondoggle.

In response, tradeshow marketers are scrambling to find new ways to reach members, buyers, prospects and exhibitors. Some have even have migrated their content entirely online (cool!). But let’s face it. There’s no replacement for the personal interaction that occurs on the tradeshow floor or at the hotel bar.

EDITORS NOTE:  There’s one shining star in the virtual tradeshow world. TED does a wonderful job of making you feel like you’re really there. But don’t overlook that TED, at its core, is still an in-person show.

What follows is a quick reference guide on tradeshow tactics for the digital age. CAVEAT: Strategy comes before tactics (but that’s not the promise of this post). (more…)