With fragmentation comes complexity. And with complexity comes an appreciable amount of misguided perspective, including sweeping statements about tactics and technologies that derail smart approaches in digital marketing.
The decision to use or not use responsive design is one of the more recent debates where the facts are getting swept under the rug. So we wanted to bring some clarity to how brands should approach this important choice.
Responsive Web Design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices (from smartphones to tablets to desktops). A site with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3.
Thanks Wikipedia! In short, your site’s design—and it’s content—responds to the user’s device.
SEO & Responsive Design: Perception
Here’s a sampling of what we’ve heard in clients’ hallways and some industry conferences:
- “Google prioritizes sites that have responsive design.”
- “Your site will not be found in Google unless it’s responsive.”
SEO & Responsive Design: Reality
This is not true. (more…)