Ideas for a Smarter, Faster World

To improve conversions, focus on providing relevant and persuasive content based on a sound understanding of visitor intent. Persuade on every page. Link pages together to guide visitors along the way. Hold their hands, and anticipate their every move. Make them feel comfortable and in control.

The more time a visitor spends on your site, the more likely she is to buy. Shopping carts experience the highest drop-off in the first two or three pages. Once they’re into the process, drop-off rates decline precipitously.

More e-Commerce best practices:

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