Adrants has a good piece today that covers the process, and highlights the agencies still in.
We’re one of them, at this point. I think we took an interesting approach: Limited tweets that make what we think are valuable points for consideration for a client like CurrentTV, combined with some reaction to what we saw going on in the overall process.
We even had to react to some of our own posts, as one thing we did was edit the Wikipedia entry for CurrentTV to include the TwitterRFP, as well as create a new entry for TwitteRFP. Wikipedia’s editors were fast on the trigger to take those down, so we reacted to our own tweet with screenshots. The image below is a combined screenshot of all our tweets to @Jkretch, to give you the context of our links. Since it’s a screenshot, you can’t click on the links in the image — but they’re all still live. Here they are, clickable:
(note - some of the 12 second tv links are having problems at 11:50 am eastern on 5/1. Seems to be on 12 seconds end.)
1. http://smarterfaster.com
2. http://tinyurl.com/d8zy74
3. http://tiny12.tv/QBQPA and http://bit.ly/pJcxL
5. http://tinyurl.com/c85y7a and http://tinyurl.com/dmdjcs
6. http://twitpic.com/43krr

Tags: advertising, Brunner, BrunnerDigital, Current, Current RFP, CurrentTV, marketing, Social Media, twitter, TwitteRFP
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