Ideas for a Smarter, Faster World

Two whitepaper gems from the Mobile Marketing Association:

First, best practices to create an effective mobile couponing campaign. It provides a framework for mobile coupon delivery, redemption and clearing.  http://www.mmaglobal.com/mobilecoupons.pdf

Why use mobile couponing?

• introduce new products
• load the distributor’s pantry and increase shelf space
• drive trial
• promote sell through
• build your database
• improve attendance at events

Next, MMA’s U.S. Consumer Best Practices Guidelines. Verizon, Sprint/Nextel, AT&T and T-Mobile have all agreed to these guidelines. They’ll show you the best way to implement a shortcode program.  http://www.mmaglobal.com/bestpractices.pdf

Enjoy!  And don’t forget to have a look at “Get Moving with Mobile,” 45 minutes of ideas, learnings and best practices to get your mobile marketing strategy up and running:  http://bit.ly/aHgp6c

This entry was posted on Tuesday, July 13th, 2010 at 3:40 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.