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Archive for the ‘mobile’ Category

See Shaun Quigley, Brunner Interactive Practice Area Leader, lead Brunner’s “Get Moving with Mobile” webinar discussing how to plan and budget for mobile and how to fit mobile into your overall marketing strategy.

Get Moving With Mobile

Q&A Mobile Webinar

If you follow Brunner’s updates fairly closely you’ve no doubt heard about our new mobile marketing division.   And if you know Brunner you probably know us as an integrated, full-service agency with a strong digital bent.  So if we are integrated, why did we launch a separate division solely dedicated to mobile?

Well we believe that mobile marketing is going to be the next big thing that marketers will want to focus on.  And we also believe that its highly specialized and complex in order to do it right.  So, we’re putting the same emphasis on our mobile practice that we did 15 years ago when internet marketing first arrived.  And why now?  We’ve reached a critical mass of talent and solid case studies, and we’re starting to see a growing demand from our clients for everything from iPhone and Android apps to iPad designs.  Why Mobile?  This short video explains it from several points of view!

wifionboard1As I write this blog post, I’m sitting in coach on an American Airlines flight from Dallas/Fort Worth to Pittsburgh. There’s nothing remarkable in that, really - I’ve written many things while flying. What is remarkable is that I also found the image that I used in the post online, did a little research on the subject matter via Google and then published it while in the air.

Though in-flight wifi has been around for at least a year-and-a-half at this point, this in my first time using it. And if you’ve browsed the web, checked email or transferred files while cruising through the sky, then maybe this doesn’t seem all that remarkable to you. But this is my first time using in-flight wifi, and I’m absolutely amazed by the fact that I’m surfing the web while simultaneously streaming Jay-Z over Grooveshark.com and checking email.

What’s so amazing about it for me, a heavy (and might I add quite savvy) user of technology? Two things. First, it works amazingly well. I connected in about 60 seconds from the point that I opened by my laptop, and that includes the time that it took to register with the GoGo service and enter my billing info. Granted, I am on a Macbook, but I’ve had a heck of a lot more troubles connecting to public networks while my feet have been on the ground. And it’s fast - really fast.  I did an image search and it reacted as quickly as it would in my office. And I’m still streaming music over Grooveshark (Interpol now) and it has yet to pause to buffer. It’s MUCH faster than the wifi that I’ve used in the hotel that I’ve been staying at over the past few days. Or at the one Hyatt in Austin where I stayed last week. Or, well, any hotel wifi that I’ve experienced in recent memory.

But beyond the speed and ease-of-use, what I think is coolest about having access to the web while flying is the possibilities that it opens. Time in-flight used to be time spent somewhat in limbo. You had no contact with people on the ground, and if you had business that you needed to attend to it would just have to wait - you were out of touch for the duration. But with in-flight wifi, you can stay connected to what’s happening at work (if you want to). Traveling for fun? Check on updated weather conditions at your destination, or do some last minute research on things to do or how to get from the airport to your hotel. And forget about hitting the news stand to stock up on magazines before taking to the sky. Who needs magazines when you have the entire web at your fingertips to keep you informed and entertained as you while away the hours above the clouds? Or maybe buy yourself a new book for the Kindle Reader on your iPhone.

In-flight wifi is pretty cool, and it’s going to open up a lot of opportunities for travelers to connect with the world during a time and in a place when they are usually out of touch. One of the last remaining barriers to always-on, always connected mobile culture is being torn down. And once 3G service is available in the sky and we don’t need to pay $10 a flight for wifi you’ll see a lot more people taking advantage of the possibilities of internet access in the sky.

But as of right now, I’m still pretty impressed that I can do it today, Grooveshark is still streaming as I cruise along somewhere over the Midwest.

Today, really, was warm-up day. Last year, we were arriving just about now. In fact, a large contingent of attendees have been trickling in throughout the day, and will continue to arrive through the night. Although today was the first day of SXSW Interactive, what a lot of folks consider the juicy stuff doesn’t really start happening until tomorrow. Last year, I couldn’t help wondering what I’d missed. Now I know, I missed a lot. I’m really glad we were here from the beginning this time.

Even if you’ve been before, this first day is a good chance to get your feet under you. And rest assured, you need good feet under you. Moving from session to session in the labyrinth that is the Austin convention center can be like a frantic scavenger hunt in a maze the size of a 747 hangar. Oh, and the maze walls move. At least, they seem to. And some are hidden. Stairwells, most certainly, are hidden. And the nearest map is a block away, or buried in your backpack, or won’t load on your phone. And, by the way, you’re late. It really helps to begin to get your bearings when the crowd is a fraction of what it will be tomorrow. As I recall from last year, by the time the show is over, we’ll just about have the place figured out again.

I’m glad we were here today, if for no other reason than the first session I attended, which was a panel about mobile UX. Far from being just an iPhone app love-fest (which one might have expected, and would have been all too easy) the panel addressed the gazillion considerations you have to take into account when designing an experience for mobile devices — things you don’t really have to worry so much about on the web: Calls that cancel out a browser. The waiter in the restaurant interrupting your search. Signals that drop for no good reason. A jumbled basket of physical interfaces, and different users on different platforms with radically different, and deeply embedded, personal operational preferences. Those are just the abbreviated highlights many designers and developers overlook far too often. But they’re they price of entry if you want to be any good at mobile UX.

What struck me, though, about this particular panel, wasn’t some grand discovery or serious “aha” moment. What really struck me was that the nature, the level, and the content of the conversation were familiar. Because we’ve been talking about all this stuff, too. A lot. The conversations that were going on in this high-level panel discussion weren’t really anything you couldn’t overhear in one of our hallways. Because whether you’re talking about mobile or the web, when you’re talking about User Experience, the operative word is, “User.” Get that right, and you’ve got your feet under you, for just about anywhere you want to go.