Simply put, the Internet of Things (IoT) connects physical things to a network. It’s the fusion of the digital and physical worlds.
Soon, consumers will want everyday objects connected to support their hyper-connected lifestyle. That’s why so many manufacturers are inventing ways to add value to physical products by connecting them to the web.
There’s evidence of rapid adoption all around us. Nike’s Fuel Band proves that consumers are ready for it. As is interest in wearable media like Google Glass. In addition, tech giants like Cisco and Salesforce have put their best and brightest talent on IoT. And nearly every buzzworthy digital marketing campaign of the past year featured a “physical to digital” connection.
Internet of Things represents a third significant shift in the digital landscape for which marketers MUST prepare. First everything was social. Today it’s all going mobile. And soon, everything will be connected.