This article that I wrote for the Business Insider is getting a lot of play so I thought I would post it here. Many seem to agree with the position, however there are certainly some who disagree. In the end, I am simply trying to challenge all brands to not lose site of the creative idea when working in social media.
I’m as big an advocate as anyone when it comes to marketers using social media to engage their customers. In fact, I’d challenge you to point to a major brand that hasn’t jumped on the bandwagon.
I can tell you that my own agency built social media strategies into nearly every communications plan we developed for our clients in 2010. Yet, despite all of the momentum in the space, one thing has been gnawing at me—regardless of the platform, brands are all starting to look the same.
Read the full article on Business Insider: http://read.bi/ggNGiH