The part of my presentation that drew the greatest reaction from the mostly entry-level and student attendees was when I said that the industry has to stop the incessant whining about how PR doesn’t have a seat at the table or how people just don’t “get PR.” I even shared a great quote from my friend Rick Rice that raised some eyebrows: “The PR industry is in need of disruptive change and none of this generation are even willing to try.”
All of the issues with today’s PR industry—that we’re an afterthought that people don’t understand what we do or the value we bring, that anyone can do what we do—are nobody’s fault but our own. For decades, many public relations professionals have chosen to complain about their lack of participation in the big picture rather than taking charge and forcing their way into it.
Here’s a hint for all you young PR pros out there: If you want to sit at the big kid table, start acting like one of the big kids. (more…)