We get this question twice a week so here’s the big picture on making QR codes work for your brand.
What is a QR code?
Start here: http://en.wikipedia.org/wiki/QR_Code
How big should they be?
As a rule of thumb, codes shouldn’t be much smaller than a postage stamp. For print, about the size of a checkerboard square. If it’s on a skyscraper in TimeSquare, larger. Perform a Google image search for “QR codes” and you’ll find myriad shapes and sizes.
What content should I drive to?
The content should deliver on your communications objective. Codes can deliver all sorts of things:
- Text msg
- Website URL – is it optimized for mobile?
- YouTube video
- Telephone number
- Email message
- Google map
- WiFi Login (Android only)
- PayPal Buy Now link
- Social media (Twitter, YouTube, Facebook, etc)
- iTunes link