Nic Wilson, Senior Social Media Strategist, contributed to this post.
Disclaimer: This is not a blog post about a small carnivore and vertical tube with mirrors.
Meerkat and Periscope, two new social media technologies that allow you to stream a live-broadcast captured on your phone over Twitter. Two new social media technologies overshadowing F8, Facebook’s annual conference. And to think that only a few weeks ago discussion among the masses about mobile live-broadcasting via a social media platform really did not exist for the most part. Another reminder of the rapid pace and evolution of the digital world in which we live.
Immediately at Brunner we wonder how brands may capitalize on this new social media specific live-streaming technology. Via Twitter, our clients could stream live events, new product introductions, product demonstrations, and exclusive news or business announcements. Live-streaming through Twitter provides many possibilities for brand marketers. But we’re getting ahead of ourselves. Let’s give you some background and examine each of the applications.
Meerkat, launched by a start-up, made a big splash at this year’s SXSW Festival which wrapped this past Sunday. Since then, Meerkat users have been growing by 30% a day. Periscope, a Twitter-owned app in beta until yesterday, is making headlines as the direct competitor to Meerkat. And it seems likely that Twitter moved up the launch of Periscope due to the rapid rise of Meerkat.
Both broadcast real-time live video from a smartphone via Twitter. And each allow viewers to comment and chat about the content of the broadcast. While Meerkat and Periscope share similarities, there are differences. The chart below compares and contrasts the two live-streaming apps: